Company overview
We are seeking a creative and strategic Digital Acquisition Manager to join. Our client is an innovative Swiss health-tech startup that is transforming personalized health monitoring. Their groundbreaking non-invasive glucose wearable is set for an EU launch in 2027. With a team of 80+ experts, including 50+ PhDs, they excel in entrepreneurship, product development, and scientific research, operating from Switzerland and the US. Now, they are expanding to Zagreb and looking for talented professionals to join their growing team.
| Position Title | Digital Acquisition Manager for direct & Influencer Marketing |
| Level | Skilled Non-Management |
| Language Skills | English (C1) |
| Professional Skills | - 5-7 years of experience in digital marketing, ideally within a fast-growing consumer app sector such as food delivery, fintech, e-commerce, or social media platforms. - Proven hands-on expertise in performance marketing, including Google Ads, Facebook, Instagram, and other paid media channels. - Experience in team leadership or mentoring, with the ability to guide and support junior team members. - Strong analytical mindset, with expertise in growth analytics, A/B testing, and data-driven decision-making. - Passionate about building and optimizing digital marketing funnels, focusing on user acquisition and conversion optimization. - Creative, dynamic, and thrives in fast-paced environments, with a proactive approach to innovation and problem-solving.
|
| Location | Zagreb |
| Education (min) |
Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
|
| Willingess to Travel (%) | 20 |
| Reports to | Manager |
| Sector | Sales |
| Contract | Permament |
Role Description
- Performance Marketing Expertise – Strong experience in managing and optimizing digital acquisition campaigns, with a focus on direct response marketing.
- Influencer & Partnership Marketing – Ability to identify, manage, and scale influencer collaborations to drive brand awareness and customer acquisition.
- Data Analysis & Optimization – Proficiency in tracking, analyzing, and interpreting marketing metrics to improve campaign performance.
- Paid Advertising Management – Experience with paid digital marketing channels such as Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads.
- Growth Marketing Strategies – Ability to develop and implement innovative, data-driven growth strategies to maximize customer acquisition.
- A/B Testing & Experimentation – Skilled in running tests to optimize ad creatives, messaging, and targeting strategies for better conversion rates.
- Budget Management – Experience in effectively allocating and managing marketing budgets to achieve optimal ROI.
- Marketing Automation & Tools – Familiarity with marketing automation platforms, tracking tools, and attribution modelling to enhance campaign efficiency.
- SEO & Content Strategy (Bonus) – Understanding of how organic search and content marketing can complement paid acquisition efforts.
Competencies
- Performance Marketing & Growth Strategy – Expertise in Google Ads, Facebook, Instagram, and TikTok, optimizing acquisition funnels, and maximizing ROI.
- Data-Driven Decision-Making – Strong analytics, A/B testing, and campaign performance tracking to refine strategies.
- Influencer & Partnership Marketing – Identifying, negotiating, and scaling influencer collaborations to drive engagement.
- Leadership & Collaboration – Experience in mentoring teams and working cross-functionally in a fast-paced environment.
- Creativity & Adaptability – Ability to develop innovative strategies, test new channels, and stay ahead of industry trends.
Personal Characteristics
- Result orientation: The ideal candidate has a clear understanding of what it means and takes to deliver results on time, on budget and on quality.
- Analytical skills: The ideal candidate has excellent analytical and communicative skills. The candidate has healthy self-confidence and easily understands and evaluates the given situation.
- Open-minded and driven by success: He/ She has the ability to quickly drive ideas into solutions while helping to provide input and help the team.
- Strategic orientation: The candidate is quickly able to work and integrate himself into new and challenging projects.