Company overview
We are seeking a highly motivated Lead Generation & Sales Development Manager to join our client’s growing team in Zagreb, Croatia. Our client is a Germany-based company specializing in energy efficiency solutions, helping businesses reduce operational costs while promoting sustainability. With a strong presence in the market, they provide cutting-edge LED technology and innovative business models that drive energy savings. Their solutions are trusted by companies across various industries, supporting them in making the transition toward a more cost-effective and environmentally responsible future.
| Position Title | Lead Generation & Sales Development Manager |
| Level | Skilled Non-Management |
| Language Skills | German C1 / English C1 / Spanish is a plus |
| Professional Skills |
- Completed commercial training or an equivalent qualification. - At least 2 years of experience in B2B sales, ideally in renewable energy or LED technology. - Confident and professional communication skills over the phone. - High self-motivation, structured work approach, and enthusiasm for acquiring new customers. - High self-motivation, structured work approach, and enthusiasm for acquiring new customers. - Excellent German skills (C1/C2) in speaking and writing; Spanish is a plus. |
| Location | Zagreb |
| Education (min) | Bachelor’s degree in Finance, Accounting, Economics, or Business Administration is typically required. |
| Willingess to Travel (%) | 20 |
| Reports to | Sales Manager |
| Sector | Sales |
| Contract | Permanent |
Role Description
The ideal candidate will play a key role in driving business growth by identifying and acquiring B2B clients for energy-saving solutions. This role is perfect for someone who thrives in a dynamic sales environment, excels at building strong client relationships, and has a structured, goal-driven approach to lead generation.
You will be responsible for prospecting, engaging with potential clients, and managing the sales pipeline, working closely with the sales team to develop and implement lead generation strategies. Your ability to analyze market trends, communicate persuasively in German, and maintain organized CRM records will be essential to success in this position.
Key Responsibilities:
- Identify and qualify B2B leads, focusing on companies interested in LED lighting solutions.
- Engage in proactive outreach via phone and other channels to generate new business.
- Manage the full lead generation process, from prospecting to scheduling sales appointments.
- Develop and maintain a structured sales pipeline to optimize conversion rates.
- Acquire and onboard license partners, expanding the reach of the company’s energy-saving solutions.
- Conduct market and competitor research to identify emerging business opportunities.
- Ensure all interactions are documented in the CRM system, keeping records updated and organized.
- Support the sales team by refining lead generation strategies based on data insights.
Competencies
- Persuasive Communication – Ability to engage, influence, and build rapport with potential clients confidently over the phone.
- Proactive & Self-Motivated – Takes initiative, drives results independently, and thrives in a target-driven environment.
- Resilience & Adaptability – Handles rejection professionally, stays persistent, and adjusts strategies as needed.
- Strong Organizational Skills – Manages multiple leads, follow-ups, and appointments efficiently while keeping CRM records updated.
- Strategic Thinking – Identifies business opportunities, analyzes market trends, and refines lead generation approaches for better outcomes.
Personal Characteristics
- Result orientation: The ideal candidate has a clear understanding of what it means and takes to deliver results on time, on budget and on quality.
- Analytical skills: The ideal candidate has excellent analytical and communicative skills. The candidate has healthy self-confidence and easily understands and evaluates the given situation.
- Open-minded and driven by success: He/ She has the ability to quickly drive ideas into solutions while helping to provide input and help the team.
- Strategic orientation: The candidate is quickly able to work and integrate himself into new and challenging projects.